A private owned professional hair product company .. established in 1986 by brother Vincent and Anton De Lorenzo. Emphasizing “local”, originate from Australia/ key ingredients from Australia/ from conceptive to actual product R&D in Australia/ manufacturing in Australia.
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| Here we are, fresh ladies in the morning ^^ |
GSE team Philippines and Taiwan arrived at De Lorenzo at 10:30, signed in and greeted by general manager Mr. Greg Long. (Mr. Long used to be one of the Rotarian years ago). The short greeting from Greg is warm and welcoming. Joe from R&D explain more on the company history/ back ground and competitive edge comparing with some multi national company – such as P&G/ Loreal… also, how R&D dept work closely with professional hairdresser to test and confirm new products. Jason took over Joe’s role for touring us in production department. He has explained areas designated for finish product/ bulk and accessories (1st/ secondary packaging) in warehouse; showed us the production order form (which I think is designed brilliantly) the formulation tank (the smallest formulating tank is 120kg and the biggest capacity is 4.5MT); semi auto and complete auto filling machines for color products. Tour completed at loose order packing area (area where they pack small order from individual salon).
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| GSE team Philippines,Taiwan and Joe |
It’s a great visit .. while we all back in the employee cafeteria for sandwich/ fruit and coffee .. comments like “I never know it’s o complicate to produce a hair product”/ it’s amaze to see manufacturing theme/ it’s great to know De Lorenzo’s hot selling item is “REJUVEN8” tell how this group of people appreciate the visit. As for me, I am glad to learn how this local company survives and the format of production order and of course the local ingredients – native plant extracts, Kakadu Plum/ Rooibos/ Birch & Willowbark. Full range shades of hair coloring (120) products also impress me a lot.
Built between 1817 and 1819 to provide secure night lodging for government assigned male convicts, the central building served as an dormitory for an average of 600 men sleeping in hammocks in 12 rooms .. (the hammocks lay very closely .. don’t think it’s comfortable .. hoho). In 1848 Hyde Park Barracks became the Immigration Depot for single females .. the original hammock room was altered and hammock being replaced by iron beds.
4 of the interesting learning for the visit ..
1. Rats – lots of rats – in show case (dry remains)/ rat sign for Q&A and for room identifications; the only live one is in the demo box right at the admission office.
1. Rats – lots of rats – in show case (dry remains)/ rat sign for Q&A and for room identifications; the only live one is in the demo box right at the admission office.
2. One of the convicts “Thomas Harvey” carried his “ Certificate of Freedom” around to prove he is a free man – please refer to picture.
3. Convicts were sent from France/ Spain/ Portugal/ Netherlands/ Russia/ Argentina .. British alone has sent 166,000 convict men, women and children to Australia between 1788 and 1868. The distance between Britain and Australia is about 24,500 kilometre, it takes 4-8 months to reach Australia from Britain via boat. Ship Eden as the last official boat to land convicts in Sydney on Dec. 1840 .. other cities – Van Diemen’s (Tasmania) landed till 1853 and the very final convict vessel landed in Western Australia in 1868.
4. Creative idea to make a dull museum becoming an interesting and worth to visit one.
Ending the day at Queen Victoria Building – dinner and window shopping for Jean/ Yu-Ting and me (unbelievable!!!) .. Herbie and Jessie bought gifts from a Italy made leather product store. We’ve enjoyed the day very much with our host moms – Penny/ Sue and Nan.
by Delphine
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